Merchluv – Where Rock Stars Meet Craftsmen

Arts and Crafts night at Our Community Place, ...
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We have talked about merchandise in our Masters of Content series. If you read the posts and felt defeated, then mope no more! We were on Hypebot the other day and learned about Merchluv, which is where “artists inspire artists.” Sounds like utopia, doesn’t it? This is an interesting model – crowd-sourced merchandise. Imagine the possibilities.

Here’s a summary of how the service works where band meets arts-and-crafts and then get married and/or do business (however you want to see it):

Musicians just upload their logos, photos, etc. Then designers buy a license for 99¢ to make an original merch sample and post their creation on Mechluv.  If it sells, the designer ships directly to the fan and band gets 20% of the sale. Bands can also negotiate to purchase higher quantities of an item to sell  directly to their fans.

Via Hypebot

This opens so many new opportunities. If you use this service, please come share with us your experience. We would love to do a feature on you!

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#1 Music Industry Secret to Success – Be Yourself

I have developed a set of music industry “secrets.” In the coming weeks, I will be laying out a step-by-step ideology on the right way to market yourself as a music artist. These “secrets” are designed to develop positive behavior, so do not expect a ton of tactical talk. Strategy will be the ultimate takeaway. In each shared “secret,” we are going to give ideas that should help you make the right changes toward a substantial music career.

The Internet has given you all autonomy and boy, are there many of you. By you, of course I mean music acts. You all are in this big Internet sea looking to wash ashore as something that people will want to take home. The thing is, it seems that very few of you know how to appear as a beautiful sea shell or a starfish. It seems that the Internet has been sullied by a corporate toxic waste dump which has infected many budding music crustaceans. When the tide comes in, all we tend to get is underdeveloped slug-looking material that has no character or distinguishable markings. It is sad, much like a Humane Society commercial with Sarah McLachlan music (Amazon affiliate link for “Angel”) playing in the background.

There is one thing that is very obvious from watching artists trying to garner attention and that is the trend of people trying too hard to look special. While it is understandable why you are trying so hard, you just need to STOP. Just Be Yourself. What is the point of trying to look cool on the Internet if you are socially-awkward in person? Your fans should like you for you. Alter-egos aside, we tend to attract those that are much like us in thought, look and personality. Music is a medium that has that natural attraction power, so you should let it do the talking.

If there is anything you should be doing, then it is looking to see how you can be you while helping others. We gave you the 5 steps to a successful music career with 1000 fans and OUTREACH was the name of the game. You should seek those that are more like you and add value to their lives. Share their messages with your network. Give them free music that you believe they would like. Acts like this comes easy when you act natural and attract those that are like you.

STRATEGIC TAKEAWAY:

BE YOURSELF – doing this will help you attract the right kind of attention you need to get to building 1000 true fans.

Hey, let me know what you think of this advice. Don’t worry. I have a thick skin. Let’s chat in the comments.

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