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Turning SMART Goals into Profitable Music Businesses

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Tag: content marketing for musicians

Posted on February 25, 2012March 3, 2012

Using Content Marketing to Energize Your Music Fan Funnel

There is a really good post on Content Marketing Institute (CMI) regarding power pathing. Power pathing seems to refer to orchestrating a website visitor’s experience to make every page a potential point of conversion. In doing that, your chances of new sales increase. Sounds pretty great, right?

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