It has been a while since I did a serious artist feature. The main reason for that is I am really picky about which artists I choose to discuss, because I do not consider myself as just a music blogger. I do not want my reading audience to be confused with the content as I know we naturally want to categorize things in definite spaces. The thing is, this site gets okay traffic and if I want to do my part in helping an artist succeed, it makes sense to talk about them here. That said, I recently had my sensibilities piqued by a wonderful music upstart from NYC. Meet Hesta Prynn.
Hey everyone, it’s Hubert Sawyers III – your trusted resource for music marketing advice. Most recently, I have had some awesome opportunities to get local music acts played in spaces where they normally would not. The most notable ones were the Detroit Music Spotlight (Not AM… Not FM… it’s DM) and coordinating the music performances of TEDxDetroit. Both of these opportunities were eye-opening in the level of untapped potential within my region for local artists to expand their fan bases.
This has me thinking about co-branding and how vital it is in the grand scheme of expanding in the way of business. I see new examples like the Hennessy Artistry tour with The Roots and Q-Tip and Mazda2 Sponsoring Mayer Hawthorne*. This gets me thinking, will we see more instances like these, especially for non-major label acts, as artists try to find new income streams? My money is on YES.
This week, I want to highlight one of my favorite DJs – Cosmo Baker of The Rub. I would go way into his history and explain why he is the best, but it would do no justice to his credibility and accomplishments. Check out the mix. I suggest you play it off this embedded widget, because there is an annoying commercial that pops up intermittently when you watch it on Ustream.