Before going into the steps, I want to make sure I have your attention. In our mantra of “Always Be Converting,” “converting” is obviously the key term, so say it with me, “CONVERT.” Very good. Now let’s continue with our program.
To be clear, this is the basic thought process you should have to optimizing your fan conversion points. At larger companies, the process is a bit more complicated, but in the end, most follow the same concept. If you set up a business, then you need to make sales. In order to sell, you need a storefront. In order to get people through the door, whether physical or virtual, you have to announce yourself or communicate with potential customers.
The only way you can make a living is by making money, which has to be your key endpoint for your fan conversion funnel.
When you get really sophisticated, you can begin to customize your customer or fan experience based on their preferences. These four steps will show you how you get to that level of sophistication.
Continue reading “4 Basic Steps to Optimizing Fan Conversion”
If you think these statements are annoying because you believe the music should do the converting, then you can leave now. Best wishes on your magical music saving your career.