FiV Music Business Services is founded and run by me, Hubert Sawyers III. I am a Digital Media Enthusiast, who after many forays into Music Making, Music Production and Music Marketing found a need for an objective long-term Music Industry Marketing resource. Whether you are a new artist, an up-and-coming producer or you've been around for years and are adjusting to the new ways that music-heads find artists, I would like to help you manage your music business affairs better.
This week, I want to highlight one of my favorite DJs – Cosmo Baker of The Rub. I would go way into his history and explain why he is the best, but it would do no justice to his credibility and accomplishments. Check out the mix. I suggest you play it off this embedded widget, because there is an annoying commercial that pops up intermittently when you watch it on Ustream.
The 2010 Movement festival has come and gone. For most of us, it was a whirlwind of a weekend. I am still recovering from the two days I went downtown to partake. There were highs (Martinez Brothers (thanks K!) and Kraak & Smaak) and there were lows (Hudson Mohawke’s no-show and not being able to see Plastikman). All in all, it was a solid job by the event production crew that is Paxahau. I tip my hat to them.
As some of you may have read my open letter to Paxahau, you may find the last sentence a bit interesting. Since posting the letter, I have had some compelling discussions and received a lot of constructive feedback from many in Detroit’s electronic community at home and abroad. It has always been my position that Paxahau is the preeminent leader in the community from whence they emerged. With that leadership, I feel they have a certain responsibility to its community. As an admitted outsider, it would seem that Paxahau has not been very active as community leaders, but after talking to some insiders, I am of the understanding that they do plenty. Problem is, it is not helping them if only a few people are aware of their positive work beyond the festival.
I have some ideas on how they can patch this hole. Imagine, if you will, as if I were responsible for handling Paxahau’s communication efforts. For the moment, consider me the Chief Communications Officer, CCO or Director of Communications at Paxahau. My initiatives as CCO are going to address the following issues:
Misinformed / misdirected troll fire
Lack of genuine local community support
An under-educated community on the Paxahau brand
By acknowledging these issues, as CCO, it is clear that we need to take control of the Paxahau brand message, as well as build up stronger organic word-of-mouth for future Paxahau events.
Before I lay out my tactics, check out this video:
Kraak & Smaak is a band name that seems like it may be laced with irony. For some reason, I imagine this Dutch trio being the least dangerous troupe that you could meet, but then again, I have yet to meet them. Maybe the “indirect” drug reference is just a description of how addictive their tunes are. Yeah, that sounds about right.
On Sunday, May 30th, Holland meets Detroit on the Red Bull Music Academy Stage at the 2010 Movement festival. In anticipation of their arrival, we want to share the song they are best known – “Squeeze Me.” Enjoy!