Tag Archives: Stones Throw Records

1 Easy Way Stones Throw Records Can Regain Me As A Brand Evangelist

I have been a fan of Stones Throw Records since the late 90s.

I enjoy their brand of music. It always seems as if they understand their target audience.

That is until the music industry started to tank.

Then they realized they needed to ante up on the creativity.

This meant releasing new music styles and creating purchase-worthy physical goods.

Stones Throw… made me feel inadequate.

That got me to thinking, “do they really understand their customers?”

Now this was not a problem for me.

The release of long-time acquaintance Mayer Hawthorne was genius.

James Pants – I get it.

Anika – they had me at the single; lost me at the album (sorry folks).

This activity actually was strengthening my Stones Throw advocacy.

What put me off was during the release of the first Mayer Hawthorne album.

Mayer Hawthorne heart-shaped 45
Collectables on top of Collectables

They released the heart-shaped 45, which was supposed to be a limited run.

I bought two copies, thinking it was definitely going to be an instant collector’s item.

They released some subsequent 45s, which I also copped.

Then something weird happened.

Continue reading 1 Easy Way Stones Throw Records Can Regain Me As A Brand Evangelist

FUNKY FRIDAY – House Shoes’ Hip Hop Instrumentals

HouseShoes_Jordan_Rockswell_LASeries_4A long while back, I wrote a piece about Detroit hip hop ambassador [DJ] House Shoes. It seems that one of Detroit’s greatest champions of its music may finally be building some serious steam as he has had two (2) releases in 2010 with threats of more. Many of you might not understand why I would even make note of this, but I have been following Shoes’ career since 2000 when I purchased a CD by Detroit hip hop artist Paradime. Before I even knew of his future endeavors, I was intrigued by the fact there was a producer in Detroit by the name of House Shoes. Little did I know, when I finally came back home from my stint in college that he would be well on his way to becoming one of the most respected figures I would come to know personally.

Today, I want to share Shoes’ two recent projects. Both of which contain material that I have been sitting on for quite some time and I glad to see it finally be released for public consumption. The first I will share is his latest vinyl project released on All City Dublin, which features two instrumentals by House Shoes and three by Metro Detroit expatriate Jordan Rockswell. The project is the fourth installment of a series that features beats from artists that live in Los Angeles. It is available for sale now overseas. You can preview all of the songs on the site as well.

FlyingLotus_HouseShoes_Do-Over_Vol1
Amazon Link

The second project is another limited vinyl release that was released by Stones Throw Records, which you might recall is one of our favorite record labels. Unfortunately, this release is sold-out, but I will say the packaging is wonderful as I have two (2) copies in my possession.

This is what I am playing a lot lately. You can still buy the MP3s for the Stones Throw project (click the image on the left to buy) and if you got worldly pockets, you can get the other project shipped to you from the Netherlands. As a music fan and supporter of quality work, I will be buying it; even though, I already have the instrumentals on my harddrive.

If you want some free music offerings, check out the Shoes’ House podcast. Shoes has one of the best ears for music around and his taste is vast, much like mine. Have at it. You will be glad you did.