Simple Content Strategy for Musicians

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I want to thank Saron “Sean Uppercut of Detroit CYDI” Dier for the inspiration of this piece.

Music. Marketing. Social Media. Twitter. Facebook. YouTube. Blogging. RSS feeds. Viral. Insert buzzword here.

When taking the plunge into the sinkhole that is Internet, it will get overwhelming if you are not properly equipped. You need a map, a flashlight and possibly a hard hat.

This does not mean there is not an easier way to deal with the inevitable evil that is marketing your music online. You just need to learn how to simplify things, so without further ado, let’s get to the advice you came to get.

If you plan to have a music career, then you need to consider this simple content strategy for musicians when approaching your craft. Now depending on where you are in your creative process, you may be able to skip a few stages.

Note: this is more of a plan than an actual strategy. Going through these stages though will help you plot a proper strategy when it comes time to marketing the music and supplementary content that you make because of it. Continue reading “Simple Content Strategy for Musicians”

4 Ways to Help Others [Using Social Media] – Kosha Dillz-style

Justin Boland of Audible Hype recently had a guest post by hip hop performance artist Kosha Dillz. Dillz lends advice that is not often uttered by any artist, much less someone in hip hop. His post “Help Yourself by Helping Others” feels like it is right out of the FiV playbook. While it would be nice to say that it was, it is likely that Dillz’s compassionate side is probably as natural to him as it is learned.

Here is where the church of FiV says “AMEN” –

Fact is people help you out for the sake of helping out. We are all living the dream. They might not even like the music but might find someone who will, and they want to support, all of us.

This is the brass tax. It is not about what you are to get out of it. It is about supporting one another with the idea that you believe we are all pursuing our calling. It is about paying it forward to the next man.

As always, it is the practice here to supply you with usable advice and even tactical information that you can put into action immediately, so without further ado, here are ways to help others

Use your social media accounts

… to do more than just promote yourself and alert people to what kind of fast food you plan to have.

  • Twitter – If you were to post ten (10) tweets in a day, try to make at least five (5) of them helpful to your followers. Tackle two things with one move by sharing content by other creatives or businesses that you support. That still give you four (4) tweets to overshare about your bathroom habits and one (1) “ask” of your followers.
  • Facebook (regular account) – Respect your friends and share things with them that they will not find anywhere but you. Why waste time and bog up everyone’s news feed with trite material that everyone spews. Status updates have stronger staying power, so you don’t need to post more so much to gain attention. Again, consider pushing the work of others before yours, because more than likely, your friends know what you do.
  • Facebook (fan page) – Again, updates on Facebook last longer, so make them count. Also consider building your long-tail with content that you would like to be associated. The more interesting your fan page is, the more likely people will actually visit it and see what you have going.
  • YouTube – Music videos and vlogs are great, especially if you can keep them going with some consistency. If you want more views, engage other artists on their profiles. The more active you are, the better chance you have to get your content showing more as “related videos” and the like. Plus you help others build their credibility on YouTube by interacting with them!

What advice do you have for folks interested in trying to “give first?”

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How to Gain a Fan (An Example)

This is one way on how you are to gain a fan.

The other day was just like any other day. I was on Twitter witnessing a lot of brain dumping and reckless statements. Per my usual, I would humor some of it with a response. On this particular day, I was having a discussion with Burn Rubber Sneaker Boutique and rapper Roland “Ro Spit” Coit about something he said, which led me to the following tweet.

@reply from HubertGAM to OhShitRoSpit

No big deal, right? Of course not, I am just talking with my friend about music and the business of it. When out of the Twitter blue comes this:

@reply from WesFif from HubertGAM

Now you may look at this and say, “So?” My response to you would be, similar to what my Mother’s Mother would say in such an instance, “Child, bless your heart,” for you know not of a ground-breaking moment this is. If you remember me bitching about rappers, then you know I think they are the greatest spammers on the planet.

One of the biggest problems with spammers is that they don’t LISTEN. If you read this blog, then you know it’s a secret to success. That is why when an artist, who I do not have a personal relationship, actually responds to something I say in reference to them, a feeling of deep appreciation befalls me.

Continue reading “How to Gain a Fan (An Example)”