If one of your 2011 SMART goals is to blog more, then great! Blogging is a great way to build your long-tail and strengthen the search engine optimization (aka SEO) on your website with fresh content. Were you lost at “long-tail?” Well, fear not. Basically, the more you blog about certain subjects, the more likely that search engines will acknowledge your site for it. That is why it is good to use well-placed phrases or keywords in your posts, because when the search engines comb your site, they will note them.
Now you might wondering, “how do I know what keywords to try to be known for on Google?” This is a segment that I plan to discuss extensively here on FiV Alive. You will find that there are opportunities to be had on the interwebs for specific things that may resonate well with who you and your music are. In the meantime, consider writing down who you are and what you create in the form of a mind map.
I have developed a set of music industry “secrets.” These “secrets” are designed to develop positive behavior, so do not expect a ton of tactical talk. Strategy will be the ultimate takeaway. In each shared “secret,” we are going to give ideas that should help you make the right changes toward a substantial music career. Be sure you check out the previous “secrets” of “Be Yourself”, “Reach Out” and “Listen” before reading this.
If there is one thing that is more annoying than a spammer, then it has to be the person that cannot tell when they are spamming or at least have too much ego to admit it. You either know people like this or you are one of these people. Today, we are going to focus on the egotistical person and hope by giving (an) unknowing spammer(s) an existential update will put a stop to the offenses. Hubris is more difficult to circumvent, as it can have lasting negative effects, even after correction.
The world is a noisy place. Billboards, television commercials, Facebook, Twitter, blah blah blah… we are vying for each other’s attention at every turn. As an artist, you are well aware that you are one of many. Many have come before you and many will come after you, so you do what you can to try to stand out from the crowd. Some of us just add some shine to our exterior; others try to look different. At the end of the day though, it is the content you provide that will really draw interest.
The issue is, the wait for others to notice you can be excruciatingly long. Everything else comes at us so quickly, why can we not speed up our success process?
Well, if we knew that answer, this blog may not exist.
What we can do is help you cope and get yourself ready for the successful connections that you are bound to attract.
As we are focused on those seem a bit too into themselves for their own good, it makes sense to repeat some things and iterate this – the world does not owe you anything. Stop acting like you are entitled to our attention, money and/or adulation. You are one of far too many! Get real!
We want to share this idea with you, brought to us by Amber Naslund of Radian 6 and Brass Tank Thinking, GET USED TO BEING IGNORED. It should be expected that it may take time for you to “get noticed.” You should see paying dues as a way to bide your time to getting what you want. It should all be in the effort to being ready for your opportunity when it comes. Forcing the issue will usually get you the opposite reaction that you want.
It takes patience. It also takes a humble understanding of your small place in the world. If you ever plan to have sustainable success in any facet of your life, then the virtues of patience and humility need to be critical tenets of your character.
On Sunday, June 20th, I was invited to participate in a session at the Allied Media Conference in Detroit. The session was designed to be a catalyst agent to building a new music economy for artists in the city. Fronted by Ilana “Invincible” Weaver and Monica Blaire, the roundtable discussion focused on providing solutions to the problem ailing most music acts in the city of Detroit. As it becomes very apparent that artists tend to feel more loved away than at home, there was a feeling that more could be done to change the situation.
Although the scenario was brief, it was a powerful move in getting the future leaders of Detroit’s music business community together. [Other] Key persons in attendance were Vaughn Taylor of SplinkMe, Nina Morena and Jocelyne Ninneman of Fusicology, Sicari Ware and Piper Carter of 5e Gallery and journalists Tamara Warren and Jonathan Cunningham. One of the biggest takeaways from the discussion was that all parties in attendance should look to pool resources to build a stronger unit for the community. Instead of continuing working in silos, we should band together and create a unified network that encourages quality over quantity and garners brand recognition.
I know I look forward to working closely with everyone that I connected with at the conference. Hopefully there will be reports of progress in the very close future. As an advocate of leading by example, I look to coordinate some collaborative projects intending to help the music community at-large in Detroit.
A big thank you goes out to Invincible for the invite to participate. Make a point to follow her on Twitter.
Quick question: when you think about the business of music, what is your vision of a thriving economy?