Posts Tagged ‘relationship building’
Using Content Marketing to Energize Your Music Fan Funnel

There is a really good post on Content Marketing Institute (CMI) regarding power pathing. Power pathing seems to refer to orchestrating a website visitor’s experience to make every page a potential point of conversion. In doing that, your chances of new sales increase. Sounds pretty great, right?

Read the rest of this entry »

S.M.A.R.T. (Music) Business Goal Recommendations for 2012

2012 is a much-discussed year in the two most controversial areas known to man – religion and politics. Regardless of what you believe, you probably are still going to work on your music business. As 2012 is quickly approaching, you probably should set some SMART goals for it.

Photo by Lululemon Athletica

Photo by Lululemon Athletica

Lately, many of the artists that look to this site for support have been getting help on setting their goals that are Specific, Measurable, Attainable, Relevant and Timely. Working with these artists, we have run across some repeat goals. It is only right to share them with you.

Here are our SMART music business goal recommendations for 2012.
Read the rest of this entry »

Detroit Music Business Professionals, Let’s Unite!
Photo by Fotoula Lambros

That's me on the left tweeting snarky messages.

On Thursday, May 12, 2011, I participated in a panel covering “Social Media & the Arts.” The esteemed panel had various brilliant minds from Detroit’s music, fashion and traditional design inner-worlds. The event was impressive. I have to admit that my friend, Sola Obayan of BTO Solutions, did a great job with the help of a few key folks. The event impacted me so much that I have been inspired to write some new posts.

First order of business, the one thing that was missing for this month’s Social Media is a Party was Detroit’s talented music business professionals. There were a few musicians in the house, but there should have been more. I take some responsibility for that, but there are many days where I just want to host a support group with like-minded people. That being said, I want to have an event with the following people:

… and many many others

I am setting the stage as I believe Detroit music business professionals are key to the revitalization of our region.. Where are you guys? When can we get together? What do you think we should discuss? I know I have many topics I could pine about extensively, but I want to hear from you – my peers.