Co-Branding – The Next Indie Frontier

Hey everyone, it’s Hubert Sawyers III – your trusted resource for music marketing advice. Most recently, I have had some awesome opportunities to get local music acts played in spaces where they normally would not. The most notable ones were the Detroit Music Spotlight (Not AM… Not FM… it’s DM) and coordinating the music performances of TEDxDetroit. Both of these opportunities were eye-opening in the level of untapped potential within my region for local artists to expand their fan bases.

This has me thinking about co-branding and how vital it is in the grand scheme of expanding in the way of business. I see new examples like the Hennessy Artistry tour with The Roots and Q-Tip and Mazda2 Sponsoring Mayer Hawthorne*. This gets me thinking, will we see more instances like these, especially for non-major label acts, as artists try to find new income streams? My money is on YES.

MAZDA2 presents Mayer Hawthorne tour commercial

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New Q-Tip Video!

Check out the latest video for Q-Tip’s upcoming release The Renaissance. Dilla fans may recognize the beat. Rik Cordero directs.

Q-Tip – “Move” from Three/21 Films on Vimeo.

I’m not sure that this track will blow up, but it’s good to hear Dilla again on a legitimate joint.