Found this video on dailybeatz. The song is by electro-pop act Lettercamp, led by Liz Whittman. This video was created by Dan DeMaggio. Let me get out of the way, so you can peep this awesome Audio/Visual Gem.
FiV Music Business Services is founded and run by me, Hubert Sawyers III. I am a Digital Media Enthusiast, who after many forays into Music Making, Music Production and Music Marketing found a need for an objective long-term Music Industry Marketing resource. Whether you are a new artist, an up-and-coming producer or you've been around for years and are adjusting to the new ways that music-heads find artists, I would like to help you manage your music business affairs better.
I was on the Weightless Recordings forum the other day and there was an interesting tangent conversation, which happens a lot on web forums, that revolved around the surprise of how much Weightless product a certain fan claimed to have collected. Basically, someone made mention that they have purchased every piece of merchandise the label had ever released. That is quite impressive, if you ask me – a fellow collector.
It was kind of weird to see people on a fan forum poke fun at someone for being too much of a fan. Is that not the point? Mind you, the folks are the forum are pretty much a fun-loving clique. There are plenty of inside jokes and micro-memes that pop up on the regular (Google “Purgatorious“). I know the gang was not really serious in their teasing of another forum member being maybe too open about his STAN tendencies (think: Eminem’s hit).
The real trigger for my slight angst is that a lot of the forum members are actually hobby artists themselves. Now I may be coming off a bit overly sensitive to some, but it would seem that such a group would be more em-/sympathetic to the plight of the independent artist (collective) and/or label, meaning such jokes would not really be propagated. Then I got to thinking about how often links for downloads for new albums are shared on the forum. That is when my blood really got to boiling a little.
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All you have to do is google “content is king” and you will see how it is become the golden rule in any area of production. Music is not exempt. In fact, it is almost paramount to the survival of most bands in the new music industry paradigm. If you – as an artist – do not have a lot of material on deck for your patrons to consume, then you may be quickly forgotten. The internet is a body of fluid that you cannot build an arc to circumvent. You enter the space, then you should not be surprised by being bombarded with … stuff.
Well, as a tastemaker, it is hard to try to sift through everyone and pull out the quality stuff to share with the world. Luckily, I have met a lot of cool people in my travels and they also have excellent taste. I find myself relying on the recommendation of friends just as much as my own intuition these days. Recently, my friend, Michael Carianoff, posted a tweet about this band he had been digging. Taking the plunge immediately, I found myself scouring the internet for an hour researching this band.
And to think, it all started with a Beyonce cover:
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