Tag Archives: music marketing

The ABC of Music Marketing – Always Be Converting

When you think about what you have done to build your music business today, how confident are you in your efforts being effective?

Hopefully, the things you did today were aligned to your mission of connecting with your fans. If not, we have more work to do that you know.

It is amazing how many artists are not building programs to convert new fans.

Today, I want to introduce a concept that I do not see addressed when folks provide advice to artists – fan conversion.

It may not seem like a groundbreaking idea, but I rarely see people putting in the time and effort to really create engagement experiences that are designed to turn a passive listener into an avid fan.

Alec Baldwin in Glengarry Glen RossIf you think these statements are annoying because you believe the music should do the converting, then you can leave now. Best wishes on your magical music saving your career.

This is serious. You know that you need fans to survive. Fans pay the bills.

It is amazing how many artists are not building programs to convert new fans.

One-off campaigns do not count either. Fan acquisition needs to be a round-the-clock affair.

Let’s get basic here, let’s talk about the ABC of music marketing.
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Mind Map Your Next Music Blogging Strategy

If one of your 2011 SMART goals is to blog more, then great! Blogging is a great way to build your long-tail and strengthen the search engine optimization (aka SEO) on your website with fresh content. Were you lost at “long-tail?” Well, fear not. Basically, the more you blog about certain subjects, the more likely that search engines will acknowledge your site for it. That is why it is good to use well-placed phrases or keywords in your posts, because when the search engines comb your site, they will note them.

Now you might wondering, “how do I know what keywords to try to be known for on Google?” This is a segment that I plan to discuss extensively here on FiV Alive. You will find that there are opportunities to be had on the interwebs for specific things that may resonate well with who you and your music are. In the meantime, consider writing down who you are and what you create in the form of a mind map.

Mind Map Photo by dumbledad
photo by dumbledad

What is a Mind Map?

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Co-Branding – The Next Indie Frontier

Hey everyone, it’s Hubert Sawyers III – your trusted resource for music marketing advice. Most recently, I have had some awesome opportunities to get local music acts played in spaces where they normally would not. The most notable ones were the Detroit Music Spotlight (Not AM… Not FM… it’s DM) and coordinating the music performances of TEDxDetroit. Both of these opportunities were eye-opening in the level of untapped potential within my region for local artists to expand their fan bases.

This has me thinking about co-branding and how vital it is in the grand scheme of expanding in the way of business. I see new examples like the Hennessy Artistry tour with The Roots and Q-Tip and Mazda2 Sponsoring Mayer Hawthorne*. This gets me thinking, will we see more instances like these, especially for non-major label acts, as artists try to find new income streams? My money is on YES.

MAZDA2 presents Mayer Hawthorne tour commercial

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