#3 Music Industry Secret to Success: Have Humility

I have developed a set of music industry “secrets.” These “secrets” are designed to develop positive behavior, so do not expect a ton of tactical talk. Strategy will be the ultimate takeaway. In each shared “secret,” we are going to give ideas that should help you make the right changes toward a substantial music career. Be sure you check out the previous “secrets” of “Be Yourself”, “Reach Out” and “Listen” before reading this.

If there is one thing that is more annoying than a spammer, then it has to be the person that cannot tell when they are spamming or at least have too much ego to admit it. You either know people like this or you are one of these people. Today, we are going to focus on the egotistical person and hope by giving (an) unknowing spammer(s) an existential update will put a stop to the offenses. Hubris is more difficult to circumvent, as it can have lasting negative effects, even after correction.

humanity. love. respect. photo by B.S. Wise
Photo by B.S. Wise

The world is a noisy place. Billboards, television commercials, Facebook, Twitter, blah blah blah… we are vying for each other’s attention at every turn. As an artist, you are well aware that you are one of many. Many have come before you and many will come after you, so you do what you can to try to stand out from the crowd. Some of us just add some shine to our exterior; others try to look different. At the end of the day though, it is the content you provide that will really draw interest.

The issue is, the wait for others to notice you can be excruciatingly long. Everything else comes at us so quickly, why can we not speed up our success process?

Well, if we knew that answer, this blog may not exist.

What we can do is help you cope and get yourself ready for the successful connections that you are bound to attract.

As we are focused on those seem a bit too into themselves for their own good, it makes sense to repeat some things and iterate this – the world does not owe you anything. Stop acting like you are entitled to our attention, money and/or adulation. You are one of far too many! Get real!

We want to share this idea with you, brought to us by Amber Naslund of Radian 6 and Brass Tank Thinking, GET USED TO BEING IGNORED. It should be expected that it may take time for you to “get noticed.” You should see paying dues as a way to bide your time to getting what you want. It should all be in the effort to being ready for your opportunity when it comes. Forcing the issue will usually get you the opposite reaction that you want.

It takes patience. It also takes a humble understanding of your small place in the world. If you ever plan to have sustainable success in any facet of your life, then the virtues of patience and humility need to be critical tenets of your character.

Ariel “CyberPR” Hyatt’s INDIE MAXIMUM EXPOSURE LIST

Ever since I decided to provide practical advice to creatives, I have been on a hunt for folks like myself. In my search, I have come across a few cool people, most of whom have even cooler blogs like Refe at Creative Deconstruction and Justin at Audible Hype. I have also found a lot of posers, jumping on the social media bandwagon to sell “virtual snake oil” to unknowing creative types. They push their 15,000 Twitter followers or random viral video success that was probably generated by video-replay bots built by $5/hour programmers in India.

Out of all that I have found so far as career types in the music industry, it is interesting to me that there are so many that present themselves as a resource for artists, but they do not offer the proper understanding needed to master their material/tool/servuce. It makes you wonder if they even really understand what it takes to market a product successfully.

Cyber_PR_logo

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Music Industry Prediction: Smaller Guns Do Greater Damage

small gun
small gun

I am not a gun guy.  I hear rappers talking about them all the time though.  Using the “gun talk” references from many rappers, I am going to make an analogy of sorts regarding the record industry.

If the Big 4 major labels (Universal Music Group, EMI, Sony Music Entertainment, Warner Music Group) were guns, they would be some sort of machine gun like a Tommy Gun or an assault rifle like an AK-47.  In this piece, I would like to use the Tommy Gun analogy as I feel like that is the best imagery of their current effectiveness.  Think about it – you’re watching a Prohibition-era movie with the bad guy slinging a Tommy Gun rapidly firing in the general direction of the police.  The bad guys hits a couple officers, but he rattles of 100 rounds and only 3 out of 20 die.  As this is a movie of course, the bad guys always lose eventually. It is a bit ineffective, if you ask me, much like the major labels today.
Now independent labels are handguns. The heavier the acts they carry, the higher caliber of the gun they use. They do not shoot as much, but in the hands of a marksman they can be deadly with fewer shots. Much like Eddie Murphy’s characters in the infamously hilarious scene in Harlem Nights.


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