Tag Archives: Mayer Hawthorne

1 Easy Way Stones Throw Records Can Regain Me As A Brand Evangelist

I have been a fan of Stones Throw Records since the late 90s.

I enjoy their brand of music. It always seems as if they understand their target audience.

That is until the music industry started to tank.

Then they realized they needed to ante up on the creativity.

This meant releasing new music styles and creating purchase-worthy physical goods.

Stones Throw… made me feel inadequate.

That got me to thinking, “do they really understand their customers?”

Now this was not a problem for me.

The release of long-time acquaintance Mayer Hawthorne was genius.

James Pants – I get it.

Anika – they had me at the single; lost me at the album (sorry folks).

This activity actually was strengthening my Stones Throw advocacy.

What put me off was during the release of the first Mayer Hawthorne album.

Mayer Hawthorne heart-shaped 45
Collectables on top of Collectables

They released the heart-shaped 45, which was supposed to be a limited run.

I bought two copies, thinking it was definitely going to be an instant collector’s item.

They released some subsequent 45s, which I also copped.

Then something weird happened.

Continue reading 1 Easy Way Stones Throw Records Can Regain Me As A Brand Evangelist

Co-Branding – The Next Indie Frontier

Hey everyone, it’s Hubert Sawyers III – your trusted resource for music marketing advice. Most recently, I have had some awesome opportunities to get local music acts played in spaces where they normally would not. The most notable ones were the Detroit Music Spotlight (Not AM… Not FM… it’s DM) and coordinating the music performances of TEDxDetroit. Both of these opportunities were eye-opening in the level of untapped potential within my region for local artists to expand their fan bases.

This has me thinking about co-branding and how vital it is in the grand scheme of expanding in the way of business. I see new examples like the Hennessy Artistry tour with The Roots and Q-Tip and Mazda2 Sponsoring Mayer Hawthorne*. This gets me thinking, will we see more instances like these, especially for non-major label acts, as artists try to find new income streams? My money is on YES.

MAZDA2 presents Mayer Hawthorne tour commercial

Continue reading Co-Branding – The Next Indie Frontier

Vote for Crown Nation to Play North Coast Music Festival

Over Labor Day Weekend, the great Midwestern city of Chicago will host the North Coast Music Festival (NCMF). This particular festival will have performances by The Chemical Brothers, Nas and Damian “Jr. Gong” Marley, Boys Noize and De La Soul, as well as FryinginVein.com favorites Phantogram and Mayer Hawthorne & the County.

To promote the music festival, NCMF is hosting a contest for one (1) band and one (1) DJ to get the opportunity to play a 45-minute set at the festival. They are pushing for crowd participation to pick the best of the pack. The entries are in and the voting has commenced. Obviously, we like to share our taste and our pick is the hip hop group – CROWN NATION. Crown Nation is a duo from out of Detroit. The members are FryinginVein.com notable Quelle and Denmark Vessey; both of whom are vocalists and music producers.

Help us get Crown Nation to the top 10 to get a chance to advance. You can vote ONCE A DAY until August 15th. Here’s the details right from NCMF:

Voting
Between August 2nd and August 15th, vote once per day, every day, if you want to make a life-changing difference in the life of one band and one DJ. Each e-mail address will be allotted one vote per day, so encourage your supporters to vote early and often!

The Decision
On August 15th, the votes will be tallied and North Coast Music Festival organizers will choose 10 Finalists out of the Top 20 Vote-Getters. These finalists will play a private show for organizers and their guests at a yet-to-be-disclosed location. Wow us, and you’ll be one of two winners. We’ll pick 1 Band and 1 DJ to join the main stages for a 45-minute set. He, Her, or They will be showered with praise and good fortune.

via North Coast Music Festival

Check out our favorite song of their project – Slut Bag Edition – “Deal Wit It.” Then Vote for Crown Nation today!

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