All you have to do is google “content is king” and you will see how it is become the golden rule in any area of production. Music is not exempt. In fact, it is almost paramount to the survival of most bands in the new music industry paradigm. If you – as an artist – do not have a lot of material on deck for your patrons to consume, then you may be quickly forgotten. The internet is a body of fluid that you cannot build an arc to circumvent. You enter the space, then you should not be surprised by being bombarded with … stuff.
Well, as a tastemaker, it is hard to try to sift through everyone and pull out the quality stuff to share with the world. Luckily, I have met a lot of cool people in my travels and they also have excellent taste. I find myself relying on the recommendation of friends just as much as my own intuition these days. Recently, my friend, Michael Carianoff, posted a tweet about this band he had been digging. Taking the plunge immediately, I found myself scouring the internet for an hour researching this band.
And to think, it all started with a Beyonce cover:
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