I was recently thinking about my long tail keywords that would be associated with my personal brand. Thoughts on what I have been splattering all over the interwebs had me realizing that I obviously have a certain preference for artists I know personally. You know what though, there is nothing wrong with that. At first, I figured it was my own ego finding a way to keep itself entertained, but that is far from the case. There are new artists I do not know at all that I check for on a consistent basis, but I find that there is a greater economy of music that comes from people I actually know and it is just as good as any music that comes from anywhere else.
I am reminded of a quote by Sole, where he said:
So eMCees I ain’t feeling you if I don’t know your real name.
“Bottle of Humans“
Ask anyone that knows me and they’ll tell you I quote this lyric often. After being an avid rap listener for 20+ years, I believe I have just about heard it all. There is little that really moves me anymore in the lyrical space. Occasionally, a Danny Brown comes along and reminds me of the good old days, but that is more nostalgia than refreshing brain stimulation. What moves me now is to hear “inside information” in a song provided by an artist that has shared a little something with me, regardless if it was voluntary or not.
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As the Peer Pressure Cooker, it seems to be my personal calling to sift through the items on the conveyor belt, survey them and give an appropriate marking to categorize its use. Taxing as it is, gratification has come from a lot of unexpected places, which keeps me at it. I have been most interested in the seemingly-distraught music industry as it tries to find its way again to financial prominence. While the big guns (Universal, Warner Music, etc) have not found anything that they are cool with shooting yet, there are some smaller pistols that are liking these new targets just fine. 
