Tag Archives: better business behavior

The ABC of Music Marketing – Always Be Converting

When you think about what you have done to build your music business today, how confident are you in your efforts being effective?

Hopefully, the things you did today were aligned to your mission of connecting with your fans. If not, we have more work to do that you know.

It is amazing how many artists are not building programs to convert new fans.

Today, I want to introduce a concept that I do not see addressed when folks provide advice to artists – fan conversion.

It may not seem like a groundbreaking idea, but I rarely see people putting in the time and effort to really create engagement experiences that are designed to turn a passive listener into an avid fan.

Alec Baldwin in Glengarry Glen RossIf you think these statements are annoying because you believe the music should do the converting, then you can leave now. Best wishes on your magical music saving your career.

This is serious. You know that you need fans to survive. Fans pay the bills.

It is amazing how many artists are not building programs to convert new fans.

One-off campaigns do not count either. Fan acquisition needs to be a round-the-clock affair.

Let’s get basic here, let’s talk about the ABC of music marketing.
Continue reading The ABC of Music Marketing – Always Be Converting

Detroit Music Business Professionals, Let’s Unite!

Photo by Fotoula Lambros
That's me on the left tweeting snarky messages.

On Thursday, May 12, 2011, I participated in a panel covering “Social Media & the Arts.” The esteemed panel had various brilliant minds from Detroit’s music, fashion and traditional design inner-worlds. The event was impressive. I have to admit that my friend, Sola Obayan of BTO Solutions, did a great job with the help of a few key folks. The event impacted me so much that I have been inspired to write some new posts.

First order of business, the one thing that was missing for this month’s Social Media is a Party was Detroit’s talented music business professionals. There were a few musicians in the house, but there should have been more. I take some responsibility for that, but there are many days where I just want to host a support group with like-minded people. That being said, I want to have an event with the following people:

… and many many others

I am setting the stage as I believe Detroit music business professionals are key to the revitalization of our region.. Where are you guys? When can we get together? What do you think we should discuss? I know I have many topics I could pine about extensively, but I want to hear from you – my peers.

Want an Affordable, EFFECTIVE Music Website? Ask These Questions

snowpatrol

The Musician’s Guide to Affordable Effective Websites is a recent post on Ariel Publicity that that struck a chord. While there was nothing that was necessarily wrong with it, the air around it does not quite sit well. Sure, if you do not have thousands of dollars of accessible funds for the purposes of advancing your music career, you will look for the cost-effective solutions to doing so. That is smart. That said, you should invest as much as you can to get the best result.

It is not going to be constructive to facilitate an argument discuss the importance of using artists premium products for business purposes. Instead it is best to just add to the advice that has been presented by Ariel Publicity. You have been given 7 reasons why you should have your own music website, so it only makes sense that line of education should be continued.

If you do not have even an indie label budget to afford the development of a professional website, then you should figure out exactly what you truly need in a website. When it comes to web design, simpler is usually better. The less distraction you attach to the web experience, the likelier you will be able to achieve a certain reaction from site visitors. Without further ado, here are a set of questions you should answer before you begin to explore any affordable, effective music website option. Continue reading Want an Affordable, EFFECTIVE Music Website? Ask These Questions