I get this tweet from one of my good friends:
Instantly, my life has been changed. The momentum for this blog build a little more. It is packaging like you see in the video below that fortifies my belief that artists need to make collectable goods. It only took 15 seconds for me to find my wallet and make a pre-sale purchase. I am a fan of Jake One and I dig some Freeway stuff, but if not for the creative shelf-worthy packaging, I would have passed or waited for a friend to send me a CD rip of Stimulus Package.
Holy Collectable CD, Batman!
Now none of this would not be happening if not for forward-thinking independent labels like Rhymesayers Entertainment were not on the job. This particular packaging was designed by Brent Rollins, who has been deemed by Jeff Chang to be the best graphic designer in the hip hop space for the past decade. Rhymesayers fans may remember the unique packaging for Atmosphere’s last album When Life Gives You Lemons, You Paint That Shit Gold.
Mind you, both Atmosphere and Freeway have seen success on a career level, so they can afford to put that kind of money into their projects. It is probably going to be a stretch to see a lot of the smaller acts having packaging as lavish as Stimulus Package, but that does not mean you should be lazy on your physical goods you plan to sell.