#1 Music Industry Secret to Success – Be Yourself
I have developed a set of music industry “secrets.” In the coming weeks, I will be laying out a step-by-step ideology on the right way to market yourself as a music artist. These “secrets” are designed to develop positive behavior, so do not expect a ton of tactical talk. Strategy will be the ultimate takeaway. In each shared “secret,” we are going to give ideas that should help you make the right changes toward a substantial music career.

The Internet has given you all autonomy and boy, are there many of you. By you, of course I mean music acts. You all are in this big Internet sea looking to wash ashore as something that people will want to take home. The thing is, it seems that very few of you know how to appear as a beautiful sea shell or a starfish. It seems that the Internet has been sullied by a corporate toxic waste dump which has infected many budding music crustaceans. When the tide comes in, all we tend to get is underdeveloped slug-looking material that has no character or distinguishable markings. It is sad, much like a Humane Society commercial with Sarah McLachlan music (Amazon affiliate link for “Angel”) playing in the background.

There is one thing that is very obvious from watching artists trying to garner attention and that is the trend of people trying too hard to look special. While it is understandable why you are trying so hard, you just need to STOP. Just Be Yourself. What is the point of trying to look cool on the Internet if you are socially-awkward in person? Your fans should like you for you. Alter-egos aside, we tend to attract those that are much like us in thought, look and personality. Music is a medium that has that natural attraction power, so you should let it do the talking.

If there is anything you should be doing, then it is looking to see how you can be you while helping others. We gave you the 5 steps to a successful music career with 1000 fans and OUTREACH was the name of the game. You should seek those that are more like you and add value to their lives. Share their messages with your network. Give them free music that you believe they would like. Acts like this comes easy when you act natural and attract those that are like you.

STRATEGIC TAKEAWAY:

BE YOURSELF – doing this will help you attract the right kind of attention you need to get to building 1000 true fans.

Hey, let me know what you think of this advice. Don’t worry. I have a thick skin. Let’s chat in the comments.

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This entry was posted on Monday, May 3rd, 2010 at 10:30 AM and is filed under S.M.A.R.T. Goal Driven. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  • contakt

    You sure? Plenty of artists have horrible personalities.

    Then again, maybe that would help separate the wheat from the chaff.

    • http://fryinginvein.com Hubert Sawyers III

      It’s better for everyone for people to be who they are. If you’re have to fake the funk because you suck at life, then you might as well act like a non-schmuck.

      Thanks again for your thoughts, contakt!

  • contakt

    You sure? Plenty of artists have horrible personalities.

    Then again, maybe that would help separate the wheat from the chaff.

    • http://fryinginvein.com Hubert Sawyers III

      It’s better for everyone for people to be who they are. If you’re have to fake the funk because you suck at life, then you might as well act like a non-schmuck.

      Thanks again for your thoughts, contakt!

  • http://davepeckens.com Dave Peckens

    I agree with contakt. I know a few artists who’s music or performance may be enjoyable, but I’d never want to really “know” them as a person.

    I see so many layers here that can relate to many different personas/artists. What if an artist has always had someone holding their hand? What if they never truly needed to be themselves on stage or in person or whatever? Let’s say they grew-up with a clever “stage-mom” who chauffeured their career along the way?

    Well, in that case, yes… being themselves is the first step towards true authenticity, a real fan base, and a more balanced life.

    Bravo on this first “secrets” post. I look forward to more…

    • http://fryinginvein.com Hubert Sawyers III

      My “secrets” are for the independent music act. If you must hide behind a clever marketing ruse, then I question your sustainability. You can be the mystery (wo)man, but from my experience people like to identify with things. I guess if it can be done well and kept up, then there’s not much to talk about outside of that.

  • http://davepeckens.com Dave Peckens

    I agree with contakt. I know a few artists who’s music or performance may be enjoyable, but I’d never want to really “know” them as a person.

    I see so many layers here that can relate to many different personas/artists. What if an artist has always had someone holding their hand? What if they never truly needed to be themselves on stage or in person or whatever? Let’s say they grew-up with a clever “stage-mom” who chauffeured their career along the way?

    Well, in that case, yes… being themselves is the first step towards true authenticity, a real fan base, and a more balanced life.

    Bravo on this first “secrets” post. I look forward to more…

    • http://fryinginvein.com Hubert Sawyers III

      My “secrets” are for the independent music act. If you must hide behind a clever marketing ruse, then I question your sustainability. You can be the mystery (wo)man, but from my experience people like to identify with things. I guess if it can be done well and kept up, then there’s not much to talk about outside of that.

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