Comments on: Merchandising Tip: Make Something COLLECTABLE

By: Masters of Content: Rhymesayers Entertainment | Frying in Vein

Masters of Content: Rhymesayers Entertainment | Frying in Vein — Wed, 27 Jan 2010 21:09:47 +0000

[...] build a little more. It is packaging like you see in the video below that fortifies my belief that artists need to make collectable goods. It only took 15 seconds for me to find my wallet and make a pre-sale purchase. I am a fan of Jake [...]

By: Hubert Sawyers III

Hubert Sawyers III — Tue, 12 Jan 2010 04:57:51 +0000

Pretty much all the advice I give here comes out of the general business standards and practices manual, but artists don’t tend to look at their products in a business-like fashion. They might know they need merchandise to make money, but they don’t understand the practical thought that goes into creating a product. I guess that’s why it’s artistic. LOL

Thanks for your comment, bro – welcome to Frying in Vein!

By: Hubert Sawyers III

Hubert Sawyers III — Tue, 12 Jan 2010 04:57:00 +0000

Thanks for your comment, bro – welcome to Frying in Vein!

By: Therran Oliphant

Therran Oliphant — Mon, 11 Jan 2010 20:24:54 +0000

Favorite line: “if you want get the most immediate bang-for-your-buck from a music buyer like me, then you must have merchandise that is worth the space it takes up on my shelf.”

So true, but all businesses are the same – swag, merch, whatever you call it is the same all over.” It has to be novel, creative, and integrated with your overall brand to move the needle for your larger product (your business, you, etc) in any meaningful way. Great post.
.-= Therran Oliphant´s last blog ..In 2010: Respect your Prospect =-.

By: Therran Oliphant

Therran Oliphant — Mon, 11 Jan 2010 20:24:00 +0000

Favorite line: “if you want get the most immediate bang-for-your-buck from a music buyer like me, then you must have merchandise that is worth the space it takes up on my shelf.”