Mind Map Your Next Music Blogging Strategy

If one of your 2011 SMART goals is to blog more, then great! Blogging is a great way to build your long-tail and strengthen the search engine optimization (aka SEO) on your website with fresh content. Were you lost at “long-tail?” Well, fear not. Basically, the more you blog about certain subjects, the more likely that search engines will acknowledge your site for it. That is why it is good to use well-placed phrases or keywords in your posts, because when the search engines comb your site, they will note them.

Now you might wondering, “how do I know what keywords to try to be known for on Google?” This is a segment that I plan to discuss extensively here on FiV Alive. You will find that there are opportunities to be had on the interwebs for specific things that may resonate well with who you and your music are. In the meantime, consider writing down who you are and what you create in the form of a mind map.

Mind Map Photo by dumbledad
photo by dumbledad

What is a Mind Map?

mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea.

When working on your music blogging strategy, it is best to have your blog posts to be linked to you and your music. A mind map can help you visually figure out where to start. If you are as bright as I think you are, then you probably realize blog posts about you will get boring pretty quick if you are posting at least once a week. That is why it is better to spread the love around and share things that may be near and dear to you, but not so YOU-specific.

Mind mapping can help you segment your interests in neat sections. It is in these sections that you can pull blog ideas. If you are passionate about muscle cars, 50s paraphernalia and leather, then it will be good to share those things. When Google, Bing and Yahoo! pick up on it, so will the people that are interested in the same things. Post the right stuff and you can get a post to go viral, then you are really cooking with gas!

Organizing Your Mind Map

The other day on Hip Hop Distribution, they posted a content checklist PDF to help you organize your blog ideas, which is crucial if you really plan to blog regularly. Sometimes the creativity may be running a little low and you will want to post something. It is always best to work on your ideas in advance. Download their checklist and put it to use after you mind map your music identity. There is a cool tracking section of the checklist, which is also great in terms of figuring out where you should concentrate your writing time.

Now this is where you help me organize my post topics, is there anything in this article that you would like fleshed-out? Would it do you any good to see mind mapping in action? Let me know!

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  • http://www.promoteyourmusic.net Chris Rockett

    This is good stuff, I’m going to send this out to my network because I think it can often be confusing to know what to blog about in music.

    Personally I don’t think it’s a good idea to talk about how your “cat has the flu” or something, because only your really hardcore fans will be into that stuff and everyone else will tune out.

    But if you start to talk about things that are going on in your music scene (like other bands and club nights) your will start to pull targeted traffic to your website who will be highly likely to enjoy your music.

    You broke it all down very nicely Hubert.

    Thanks a lot,

    Chris

    • http://fryinginvein.com HubertGAM

      Hey Chris, thanks for your comment.

      While I am with you in not wanting to read about one’s cat, we both know how popular cats are on the web. If a musician really liked them, while I would hate it, I wouldn’t discourage them from talking about them.
      Having them write about similar bands, particularly nationally-known and bigger local bands, is a really great idea, especially if you can supply insider information. The blogosphere is a cluttered beast, so you want to supply quality material that will actually interest people.

      At the end of the day, the blog should be a place of honesty and authenticity, because your fans are likely to read it. You don’t just want to fill it with info that will not really connect them with you, but the blog should be seen as the place where you can attract potential fans via search.

  • http://www.hiphopdistribution.com/blog Mario Mendoza

    Nice article Hubert. I also appreciate the mention, thanks so much. I personally started using mind maps last year to help visualize projects, instead of just staring at keywords and thinking what to write or what to plan out.

    The one thing I like about this method is that you can kill two birds with one stone. You get a chance to plan around some of your major keywords you want to show up for, and get to freestyle write about what you like as well. Striking that balance is the fun part. I’ve learned that a focus on just one area leaves a blog bland.

    Great point as well about how we all need that wake up call at times to get away from the “you” specific mentality. Mind mapping puts you on blast when you see what future articles are laid out and how much of it is all about you.

    I would like to see your take on using this method and taking one project for example such as an EP and see how many actionable ideas can come out for your blog. I’m curious to see how a writer like you would approach this, factoring in SEO. Music marketing heads would like to know and we all can learn from one another.

    Thanks Hubert

    • http://fryinginvein.com HubertGAM

      Mario! Thanks for your comment.

      I’m definitely planning to share some specific case studies in the coming months. As I work on getting better at targeting keywords for my own site, it has been mind mapping that has helped me see the future.

      Now… I just have to find the time to get these post written! LOL