Chris Brogan Talks Music and Websites

In any line of work, it is usually a good practice to stay up on the latest developments and trends in a particular industry. My industry – digital marketing – could not require a deeper necessity for keeping up with the Joneses. There are many heros in the digital space. One of them happens to be Chris Brogan.

Chris Brogan

Brogan recently wrote a blog post about a band called Spirit of the Stairs and he noted that the band did not have a web home. It is worth the read for the takeaway message. In Brogan’s post, he basically suggests that the band should have its own website. This digital marketer agrees wholeheartedly.

I am going to take it a step further and give reasons for why bands should invest in having a stand-alone website for your music.

Image representing Facebook as depicted in Cru...
Image via CrunchBase
  • Autonomy – Control your domain. If MySpace, Facebook, ReverbNation or [insert free band website resource here] went belly-up and shut down, you would have nowhere to go. A self-hosted site is like owning a home. Sure, it can be somewhat of a hassle, but having your own place is definitely an ego-boost, right?
  • Analytics – Sure, some of the social media sites offer analytics or “Insights,” if you’re Facebook, but the charts and graphs they offer are limited. Say you wanted to know when a person was on your site to see when it might be good to post new content for them to see, only applications like Woopra offer such information. You cannot reliably add Woopra to your MySpace page though (yell at me if I’m wrong). Analytics is where the big boys play when they are looking to increase their bottom line. How can you know if you are successful in your pushing your new single if you do not know when your traffic changes?
  • Legitimacy – Having your own self-hosted site let’s people know you are serious. Go on GoDaddy, buy your domain for 3+ years and see how Google treats your site.
  • Options – Feel restrained with your Facebook “Like” Page? Do you know many people that can program in FBML? Heh, you can easily switch gears if you have your own space. There are many options out there for building websites – WordPress, Joomla, Squarehost… heck, you can even just trick out a Tumblr page. Endless options lead to endless potential. Potential equals growth, so there. GROW UP.

Do you believe bands need stand-alone websites? No? Tell me why in the comments. Yes? Is there anything I missed in my bulleted reasoning?

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  • http://davidebenjamin.com/ David Benjamin

    Hubert,

    Good job with this post. I like how you give actionable steps and WHY.

    Keep up the great work!
    .-= David Benjamin´s last blog ..I’m Getting My Masters in Social Media From PhDs =-.

    • http://fryinginvein.com Hubert Sawyers III

      Thanks Dave, I thought it was cool I found a post from someone like Brogan that I could actually embellish! I appreciate the compliment!

  • http://davidebenjamin.com/ David Benjamin

    Hubert,

    Good job with this post. I like how you give actionable steps and WHY.

    Keep up the great work!
    .-= David Benjamin´s last blog ..I’m Getting My Masters in Social Media From PhDs =-.

    • http://fryinginvein.com Hubert Sawyers III

      Thanks Dave, I thought it was cool I found a post from someone like Brogan that I could actually embellish! I appreciate the compliment!

  • http://catherinehilker.com Catherine

    I agree 100%. Websites have become the new minimum standard for marketing…kind of like a college education in the work place.

    • http://fryinginvein.com Hubert Sawyers III

      Hi Catherine,
      Exactly. I am always interested in finding folks that are willing to invest in themselves. That is the first thing a person should look to do if they truly want to have any kind of control over their existence.

      Thanks for your comment. Come by anytime!

  • http://catherinehilker.com Catherine

    I agree 100%. Websites have become the new minimum standard for marketing…kind of like a college education in the work place.

    • http://fryinginvein.com Hubert Sawyers III

      Hi Catherine,
      Exactly. I am always interested in finding folks that are willing to invest in themselves. That is the first thing a person should look to do if they truly want to have any kind of control over their existence.

      Thanks for your comment. Come by anytime!

  • http://davepeckens.com Dave Peckens

    I’ve always been a proponent for people, bands, or brands to have their own domain, if not multiple domains (i.e. the .net .org .whatever).

    Now-a-days is seems a band could create a social (media) presence with Facebook, Twitter, and MySpace, BUT there are perhaps better services which move the artist towards owning their domain. Such services as http://hostbaby.com or http://bandcamp.com.

    I doubt that the Facebook era will ever fully replace having your own URL. Good point about analytics as well.

    • http://fryinginvein.com Hubert Sawyers III

      Right on Dave.
      It’s much like the argument for buying a home, right? Technically, you don’t HAVE to, but there are value points that are undeniable if you accept the value. There are those that don’t have those values and that’s why they will rent until they die. All right, well… more power to them! LOL

  • http://davepeckens.com Dave Peckens

    I’ve always been a proponent for people, bands, or brands to have their own domain, if not multiple domains (i.e. the .net .org .whatever).

    Now-a-days is seems a band could create a social (media) presence with Facebook, Twitter, and MySpace, BUT there are perhaps better services which move the artist towards owning their domain. Such services as http://hostbaby.com or http://bandcamp.com.

    I doubt that the Facebook era will ever fully replace having your own URL. Good point about analytics as well.

    • http://fryinginvein.com Hubert Sawyers III

      Right on Dave.
      It’s much like the argument for buying a home, right? Technically, you don’t HAVE to, but there are value points that are undeniable if you accept the value. There are those that don’t have those values and that’s why they will rent until they die. All right, well… more power to them! LOL

  • http://Bringmetherobe.blogspot.com Ben Ness

    When people ask where they can check me out online I never know which one of my social media / music websites to suggest. Each conveys a different part of my artistic persona, but none of them are really definitive or comprehensive. Often I just say “google me, I’m interesting” which is 100% true but is not exactly 100% user friendly. As a fan, I esteem artist’s websites that provide unique content as well as linkage to social media outlets, allowing the freedom to define how I want to consume / interact with folks and their cultural products.

  • http://Bringmetherobe.blogspot.com Ben Ness

    When people ask where they can check me out online I never know which one of my social media / music websites to suggest. Each conveys a different part of my artistic persona, but none of them are really definitive or comprehensive. Often I just say “google me, I’m interesting” which is 100% true but is not exactly 100% user friendly. As a fan, I esteem artist’s websites that provide unique content as well as linkage to social media outlets, allowing the freedom to define how I want to consume / interact with folks and their cultural products.

  • http://nikkilittle.com Nikki Stephan

    One of the first things I learned from you when we moved my blog over to WordPress was the importance of hosting your own site. I may not have taken that step if it weren’t for you explaining why it’s important.

    I hope more peeps in the music industry start listening to your advice…because you sure know a thing or two about this online stuff. :)
    .-= Nikki Stephan´s last blog ..HAPPO Feature: Recent PR Grad Courtney Curran =-.

    • http://fryinginvein.com Hubert Sawyers III

      It’s a whole new world of opportunities when you get your first web mortgage. Thanks for the flattering words, Nikks!

  • http://nikkilittle.com Nikki Stephan

    One of the first things I learned from you when we moved my blog over to WordPress was the importance of hosting your own site. I may not have taken that step if it weren’t for you explaining why it’s important.

    I hope more peeps in the music industry start listening to your advice…because you sure know a thing or two about this online stuff. :)
    .-= Nikki Stephan´s last blog ..HAPPO Feature: Recent PR Grad Courtney Curran =-.

    • http://fryinginvein.com Hubert Sawyers III

      It’s a whole new world of opportunities when you get your first web mortgage. Thanks for the flattering words, Nikks!

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