Archive for the ‘Business’ Category
A Lesson Learned From Managing a Music Marketing Campaign
The Keys by Ian Sane

it is all in the details

Your band’s album has been mixed and mastered.

All the creative design elements have been finalized and accepted.

You know you need an optimized website built for lead generation.

You plot to use your social channels to drive potential fans to the website either through a free song or a new video.

Obviously, you are not going to get fans without help, so you start by engaging your friends and family.

The reception for your feature media piece is well-received. It starts to get shared a bit.

As the e-mail list grows, you get excited. Things seem to be working.

Then you realize something. This is going to be more difficult than you thought. Read the rest of this entry »

How to Gain a Fan (An Example)

This is one way on how you are to gain a fan.

The other day was just like any other day. I was on Twitter witnessing a lot of brain dumping and reckless statements. Per my usual, I would humor some of it with a response. On this particular day, I was having a discussion with Burn Rubber Sneaker Boutique and rapper Roland “Ro Spit” Coit about something he said, which led me to the following tweet.

@reply from HubertGAM to OhShitRoSpit

No big deal, right? Of course not, I am just talking with my friend about music and the business of it. When out of the Twitter blue comes this:

@reply from WesFif from HubertGAM

Now you may look at this and say, “So?” My response to you would be, similar to what my Mother’s Mother would say in such an instance, “Child, bless your heart,” for you know not of a ground-breaking moment this is. If you remember me bitching about rappers, then you know I think they are the greatest spammers on the planet.

One of the biggest problems with spammers is that they don’t LISTEN. If you read this blog, then you know it’s a secret to success. That is why when an artist, who I do not have a personal relationship, actually responds to something I say in reference to them, a feeling of deep appreciation befalls me.

Read the rest of this entry »

140 Characters Conference (Detroit) Music Panel

140conf LogoOn Wednesday, October 20th, I will have the distinct privilege of moderating a panel at the 140 Characters Conference in Detroit. The panel will include Martin “DJ Graffiti” Smith – VP of Marketing at A-Side Worldwide, Dominic Arellano – Founder of the Few Records, and Jason Gittinger – Executive Producer of The Detroit School of Rock and Pop Music.

We plan to talk about building a music economy in Detroit and how the real-time web can help build it. Here are the general touch points that we plan to discuss.

The event should be streamed live and we are tentatively-scheduled to go out around 2:30pm. Stay tuned to the #140conf feed for the live-stream link.

What do you think of the topic we plan to cover? Do you have any suggestion for anything specific that you don’t see here that we need to discuss? Let me know in the comments.

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