Archive for the ‘Music Marketing Advice’ Category
2011 September 18th
TEDxDetroit is less than two weeks away and I am still working on the music line-up for the big event. The coordination process has not been easy, considering how long I have been courting certain bands. Regardless of that, I am still excited about the line-up I have curated and confident that the TEDxDetroit audience will be delighted by the musical entertainment.
When I think about my dismal acceptance rate of my first round of bands that I asked to play, I find myself concerned with the state of Detroit’s music scene when TEDxDetroit does not have the cachet to draw the best up-and-coming acts. It is possible that the TEDxDetroit group has not done the best job in engaging the general arts community in a way that makes people feel like we are a worthy platform, but the fact of the matter is, this year will be the biggest yet and it may not get any bigger. In fact, it could get smaller.
Image by goingslo via Flickr
Of course, the town crier in me finds this an opportunity to teach. For those that are trying to get their music heard in the most opportunity-rich scenarios, it is time to review how we pick and choose which venues / shows to play. Why you ask? Simply put, it seems one too many band agents look a gift horse in the mouth and for some reason do not like what they see. Read the rest of this entry »
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2011 March 25th
it is all in the details
Your band’s album has been mixed and mastered.
All the creative design elements have been finalized and accepted.
You know you need an optimized website built for lead generation.
You plot to use your social channels to drive potential fans to the website either through a free song or a new video.
Obviously, you are not going to get fans without help, so you start by engaging your friends and family.
The reception for your feature media piece is well-received. It starts to get shared a bit.
As the e-mail list grows, you get excited. Things seem to be working.
Then you realize something. This is going to be more difficult than you thought. Read the rest of this entry »
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2011 March 9th
Image by Julia Roy via Flickr
It goes without saying that Tumblr has been gaining in popularity recently. Many of the (micro)blogging platform’s users swear by it for its simplicity and snazzy themes, most of which are available for free. WordPress has been a favorite for the majority of people have self-hosted blog websites. That is why it makes sense to do a comparison to give you a good idea, which is the best option for the serious music act. It is my opinion that both should be used, but the strategies for usage should be different.
For my Tumblr site (hubertsawyers.com), I used to have Shelf (affiliate link). As I like to lead by example, please do not expect to be impressed by my posts. I have gone back to the drawing board with my usage of Tumblr. I hope that my explanation of the pros and cons for both WordPress and Tumblr will be helpful to us both in figuring out how to best use the services.
Which is Better for Musicians?
Read the rest of this entry »
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