Using Content Marketing to Energize Your Music Fan Funnel

There is a really good post on Content Marketing Institute (CMI) regarding power pathing. Power pathing seems to refer to orchestrating a website visitor’s experience to make every page a potential point of conversion. In doing that, your chances of new sales increase. Sounds pretty great, right?

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S.M.A.R.T. (Music) Business Goal Recommendations for 2012

2012 is a much-discussed year in the two most controversial areas known to man – religion and politics. Regardless of what you believe, you probably are still going to work on your music business. As 2012 is quickly approaching, you probably should set some SMART goals for it.

Photo by Lululemon Athletica

Photo by Lululemon Athletica

Lately, many of the artists that look to this site for support have been getting help on setting their goals that are Specific, Measurable, Attainable, Relevant and Timely. Working with these artists, we have run across some repeat goals. It is only right to share them with you.

Here are our SMART music business goal recommendations for 2012.
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4 Basic Steps to Optimizing Fan Conversion

ABCs

photo by chloe and ivan

Last week, the ABC of Music Marketing was introduced. Today, let’s delve deeper into fan conversion and the steps it will take to build a truly viable music business.

Before going into the steps, I want to make sure I have your attention. In our mantra of “Always Be Converting,” “converting” is obviously the key term, so say it with me, “CONVERT.” Very good. Now let’s continue with our program.

To be clear, this is the basic thought process you should have to optimizing your fan conversion points. At larger companies, the process is a bit more complicated, but in the end, most follow the same concept. If you set up a business, then you need to make sales. In order to sell, you need a storefront. In order to get people through the door, whether physical or virtual, you have to announce yourself or communicate with potential customers.

The only way you can make a living is by making money, which has to be your key endpoint for your fan conversion funnel.

When you get really sophisticated, you can begin to customize your customer or fan experience based on their preferences. These four steps will show you how you get to that level of sophistication.

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